When someone in your area searches for a service you provide—whether it’s “personal injury attorney,” “dog groomer,” or “coffee shop near me”—Google doesn’t just show a list of websites anymore. Instead, it displays a map with three top businesses, right at the top of the page. This exclusive spot, known as the Google Local 3-Pack, is prime digital real estate for any local business, and it’s a place you want to be.
What Is the Google 3-Pack?
The Google 3-Pack is a map-based snapshot of the top three local businesses relevant to a search query. It appears above the organic results and often just below the paid ads, showing key information like:
This isn’t just a nice placement—it’s a game-changer for visibility. Businesses in the 3-Pack not only earn significantly more clicks, calls, and foot traffic, but they also open doors to a whole new level of success than those that appear elsewhere on the page.
Why the 3-Pack Is Critical for Local Businesses
At Funnel Storms, we work with companies across various industries—from attorneys and medical spas to HVAC contractors and healthcare clinics. Regardless of the niche, one thing is consistent: ranking in the 3-Pack leads to real results.
Trust and Credibility: A business that appears in the 3-Pack with strong reviews immediately feels more reputable to potential customers. It’s not just a listing, it’s a stamp of approval that can significantly boost your business’s reputation.
High-Intent Traffic: People conducting local searches are often ready to take action, whether it’s booking a service or visiting a store.
Mobile-Friendly Advantage: The 3-Pack is prominently displayed on mobile devices, where most local searches now originate, which means less scrolling time is required to find your business, ensuring more people visit your site.
What Determines Who Makes the 3-Pack?
Google uses a combination of three key factors:
Proximity – The distance between the business and the searcher.
Relevance – How well the business matches the search query.
Prominence – How well-known and trusted the business is online (this includes reviews, citations, and local authority).
In other words, it’s not just about being nearby—it’s about having a well-optimized online presence.
How Funnel Storms Helps Businesses Get There
At Funnel Storms, we’ve built a systemized approach to help businesses climb into and stay in the Google 3-Pack. Our Intelli-Storm Suite leverages automation, AI, and proven local SEO strategies to deliver consistent, measurable improvements. We achieve this by optimizing your Google Business Profile, generating and managing reviews, ensuring the accuracy of local listings, and scheduling AI-driven posts and updates.
Google Business Profile Optimization: Ensuring every listing is fully completed, accurate, and aligned with your services.
Through our ReviewStorm platform, we help businesses gather authentic customer reviews and build their online reputation through:
-Responding Effectively to establish trust
-Encouraging customers to leave reviews
-Helping to manage reviews
Local Listings Accuracy: ListingsStorm ensures your business info (Name, Address, Phone) is consistent across directories.
AI-Scheduled Posts and Updates: Our tools help you stay active and visible on your profile without adding hours to your week.
-This includes adding AI-recommended services to your page to increase visibility from search engines
Real Impact, Real Growth
Our clients regularly see:
30–60% increases in calls and clicks from Google Business Profiles
Faster rankings for new locations or service areas
Improved local reputation scores within weeks
Whether you’re running a single-location service business or expanding across markets, our approach scales with you.
Ready to Join the Three Pack?
Showing up in Google’s 3-Pack isn’t a matter of luck—it’s the result of strategy, consistency, and local authority. If your business isn’t showing up where it should, you’re missing out on ready-to-buy customers.
Let’s fix that. At Funnel Storms, we specialize in helping small and mid-sized businesses grow through smarter local visibility. Get in touch, and we’ll show you precisely what’s holding you back—and how to break through.